Thursday, February 27, 2014

Safety Check Lists from Team One

Hi Classmates!!  

Thank you for stopping by.  

Team One has put together great social media platform and internet safety check lists and pose very interesting questions.  Please view and comment on their blogs.



Nicole Valerio

Dawn Markling

Travis Tellitocci 

Daniel Torres  

Thank you,
Joanna Zammiello 

Sunday, February 23, 2014

Week 6 Additions


Hi Everyone!

I see that there has been a few updates for this weeks assignment.
I’ve copied the information here, however, please look to the Announcement Tab, Week 6, for full description.

Week Six: Unit Three - Social Media Policies, Security, and Privacy
February 24-March 2

Lesson
"Live (online) as if a thief is watching."

Required Readings- In addition to - please note additional readings
    U.S. Army Social Media Security Briefing (Click link to download.)
    EDUCAUSE, 2006, A Wider World: Youth, Privacy, and Social Networking
    ZDNET, 2012, The Definitive Facebook Lockdown Guide

Optional Reading, Review & Consider:
    National Labor Relations Board's Report on Social Media Policy (2012).
                     Click here and click here to read two articles about the NLRB's report. 
                     Click here for a report on the sample social media template recommended by NLRB General Counsel.
                     Also consider Internet 2's Information Security Guide.
    U.S Federal Trade Commission, Computer and Internet Privacy and Security Resource Page
    Symantec, Security Response, Ghostnet - Backdoor at Click of a Button. Watch this short video to see how easy it is for a hacker to access your unprotected computer and plant viruses, malware, spyware, etc.

Check your social media security. Before posting this week, open the following links and use the security guidelines to ensure you have applied the appropriate settings to your social media sites to protect your privacy and security:

Other Items
Blog Discussions & Social Media Management. Heidi and I will have returned our assessments of your Week 3 blog discussion and social media management assignments by the time you begin your Week 6 blogging and social media management. Please refer to our feedback in Assignments for tips to improve your performance. We were pleased with your performance on these assignments, overall. We recommend, however, that you consider the following areas for improvement:
1. Write for the Web, not for traditional media. Your approach to writing text for a paper assignment (or even a discussion Forum post) won't work when writing for blogs and other Web-based media. For instance, write in small "chunks of information" and use bullets when writing for the Web, instead of writing in longer sentences and paragraphs as you would in a paper; and use headings to organize your chunks, and make it easier for readers to navigate your material. I urge you to read the attached chapter about writing for the Web by Holtz (2002). You can find the entire book in the Marist eBrary.
2. Optimize your blogs for search engines. Many of you neglected to optimize your blog post with keywords, videos, and hyperlinks. Read this set of tips from Mashable to increase search traffic to your blog. Pay particular attention to Items 4 (ethical linking) and 5 (generating keywords). Have you thought about asking classmates to include a link to your blog in their blog posts, tweets, or pins -- in exchange for you inserting links to their blogs in your posts, pins, and tweets? Help each other out. 
Office Hours:
    Mark: Tuesday, 8:00-9:00 p.m., designated iLearn chat room
Heidi: Wednesday, 8:30-9:30 p.m., designated iLearn chat room
Attachments
 Holtz (2002), Writing for the Web.pdf

Thank you,
Joanna

Saturday, February 22, 2014

Week 6 Digital Leader


Hello Team One!
Week 6 Discussion Question: Will be held on our Blog Sites
(all data is noted in Forum 6 as well)
Discussion Question (DQ) 1: 

This week, we are considering the importance of policies, privacy, and security in social media. The National Labor Relations Board provided recommended social media policy guidelines based on a review of legal cases, along with a proposed template. Click here and click here (or open attachments) to read reviews of the NLRB policy and its rulings. Also, click here to read about the NLRB's recommended social media policy template (or open the attachment).
Various military and government agencies provided guidelines and training resources to protect operational security (OPSEC) and privacy of our information online. After you read and review this week's materials, click the following image to complete an official U.S. government social networking training module, which is designed for military members, civilians, and family members. 

At the conclusion of this module, go to your blog and publish a post of appropriate length that represents your recommended social media (networking) checklist for the readers of your blog. Write this blog post as if you were training or teaching your readers about policy, security, and privacy.

Begin each item with a bullet point and short descriptive phrase (e.g. o Update Antivirus Software), followed by a brief description of action required for that point. Choose as many points as you deem reasonable for your checklist (within reason), but include the following items at a minimum:
Introduction: Briefly define the concepts of 1) social media (network) security and b) social media policy.
Checklist: Your security and privacy checklist, in bullet points. Include at least one bullet with your recommendations about social media training, and at least one bullet with your recommendations about social media policy.
Conclusion: Explain what you learned from the readings and training module that have affected your point of view about social media policy, security, and privacy.

Readings:
Review Announcements, Syllabus, Assignments, and Resources for additional course readings
Links:

Discussion
Initial post submitted on your Blog sites and publishing on social media platforms to drive traffic to announce your blog is ready to be active by Tuesday or Wednesday (the latest)
Replies to follow four blogs over the week, over 4-5 days with Sunday as the final close date
·      Follow and reply to two blogs in Team 1
·      Follow and reply to two blogs in Team 2 and/or 3, Still within group A
Classmates sites and social media platform addresses are located in the Wiki tab, scroll to Additional Wiki Pages, Contacts and Teams or Team social media sites links.

Content
To optimize your blog post:
·      insert a combination of images, hyperlinks, videos, and key words into your post as well as keeping blog organized, neat and professional
·      integrate your work by also publishing a tweet(s) and pin(s) with links that drive traffic to your blog
·      include scholarly content
·      apply readings to personal or professional examples (making topic relatable)
·      Apply APA format for references 
Goals for Blog
Get Noticed
Set a goal (higher than last weeks followers) of how many classmates you would like to follow your blog this week and utilize all social media platforms to drive traffic
Complete Week 6 Social Media Management Self-Assessment by Wednesday, 2014-Mar-05 11:55 PM . Located in Test and Quizzes Tab
I look forward to a great week and working with everyone. 
Any questions, the best way to contact me is by email at joannazammiello@me.com

Tuesday, February 11, 2014

Social Media: The New Resume


Social Media: The New Resume

With the completion of this degree program and graduation just around the corner, many of us my be looking to advance our careers or find a new one. Keeping with the IMC platforms,  I thought it would be a good idea to summarize how to utilize social media to generate contacts for employment placement.  I will review Scotts’ Chapter 4 titled Social Media and Your Targeted Audience.


 Scott defines Social media as Social media provide the way people share ideas, content, thoughts, and relationships online. Social media differ from so-called mainstream media in that anyone can create, comment on, and add to social media content. Social media can take the form of text, audio, video, images, and communities (Scott pg. 54).
First, lets define Social Media and Social Networking:
Social Media- how we refer to the various media that people use to communicate
online in a social way (pg.54). Social media includes blogs, wikis, video and photo
sharing.
Social Networking- how people interact on sites like Facebook, Twitter, LinkedIn, and similar sites. Social networking occurs when people create a personal profile and interact to become part of a community of friends and like-minded people and to share information (pg. 54).

Scott uses the analogy of the web as like being a city.  Social media and the ways that people interact on blogs, forums, and social networking sites as the bars, private clubs, and cocktail parties of the city. With the map as follows:
  • Corporate sites -storefronts on Main Street peddling wares
  • Craigslist -the bulletin board at the entrance of the corner store
  •  eBay - garage sale
  •  Amazon - a superstore
  • Main-stream media sites like the New York Times online are the newspapers of the city
  • Chat rooms and forums - pubs and saloons of the online world.
  • The proverbial wrong-side-of-the-tracks spots: the web’s adult-entertainment and spam underbelly   (pg. 54-55)
How can we make this “city” work for us when searching for a job? By understanding the new rules of for the job search.  Social media is a new platform that allows a new way to interact and meet potential employers (pg. 58). The key strategy is to network. Employers are actually looking for people who are plugged-in and would fit in at their company or in a certain job (pg. 58).
To find a job via social media you must pay attention to blogs, social networks, and online communities (pg. 59) focusing on the following:
  • Stop thinking like an advertiser of a product and start thinking like a publisher of information
  • Create information that people want
  •  Create an online presence that people are eager to consume
  • Establish a virtual front door that people will happily link to—one that employers will find (pg.59)
One example Scott provides us is the creative utilization of using a Twitter account to publically announce you are looking for  job, generate leads on jobs not posted (pg. 59) as well as performing a search with key words via a RSS feed search. RSS stand for Really Simple Syndication, allowing certain web content delivered to you on a daily basis. Twitter is just one example of how job seekers and employers are utilizing social media.
Here are a few great articles that further describe Scott’s perspective.

Scott poses the question: What comes up when you Google your name with the name of your most recent employer?
I have 2 questions for the team: 

  1.   Perform Scotts question and see if anything “shocked” you.  (share if you like) 
  2.   If you were utilizing social media to conduct a job search, what would your strategy be?

Thank you,
Joanna 

References

Dan,
I agree that your Facebook page is a great example of how you are utilizing social media for your councilman position.  Awesome job on your followers.
I like your page.  Your have provided your followers with great information in an educational manner as well as highlighting historical moments in time. In your position, those that are following you want to know that your are engaged in the community as well as keeping them up to date with community happenings. Most importantly, the page provides two-way commination. Scott notes: “People can get involved because it is two-way instead of just one direction. You can grow when there is a dialogue” (pg. 88) Your site provides this. 
I recently followed a local weather station on Twitter and that site re-tweeted a tweet  (one that I was interested in) from a local radio station DJ’s Twitter account.  This is just an example of how social media platforms are providing social networking.
Very nice example.
Thank you,
-Joanna
References
Scott, D. M. (2013). (4th ed.). The New Rules of Marketing & PR. Hoboken, New Jersey:             
John Wiley & Sons, Inc. Retrieved from http://www.coursesmart.com/9781118488768/firstsection